After one of its clients was acquired by a public company, business advisory firm Embark faced a challenge. The acquiring company, it seemed, knew next to nothing about how Embark had shepherded its client through a challenging post-acquisition phase that included staff shortages and audits. Spotting a chance to clarify and strengthen the relationship with the public company, Embark staffers swung into action.
When one of the acquirer’s team leaders casually mentioned she and her friends were planning to attend a Taylor Swift concert, an Embark employee came up with a thoughtful, personalized gift: a signature Lavender Haze cocktail inspired by Swift’s song “Lavender Haze,” complete with drinking glasses and a recipe card.
The team leader expressed her appreciation (in all capital letters!) for the unique gift, solidifying Embark’s relationship with the public company and laying the groundwork for future opportunities. The thoughtful staffer also became the subject of a “WOW! of the Week” story in Embark’s Slack channel, a regular feature the firm uses to praise its people and promote its culture.
“Our highest priority is caring for and supporting people,” said David Harner, Embark’s Dallas market leader. “We go above and beyond for our people and for our clients. It’s a win-win scenario for us.”
To read the rest of the article from The Dallas Morning News, click here.